Where it all begins

This is not a piece of clothing that tries to predict who someone will become. It simply marks the beginning – and their place in the line of generations.

Generation Series is about belonging through time. When a new generation is born into the family, the picture changes, but the connection is already there.

Generation Beta

Generation Beta (2025–2039) is the generation that has only just begun. Still without its own voice or direction – yet already part of something bigger.

The design is clean and consistent. A clear GEN. β on the front and a simple back print featuring GENERATION BETA, the symbol β and the years 2025–2039.

A baby bodysuit that does not try too hard to be cute or say too much. It simply marks where it all begins.

Part of Generation Series

Generation Beta (Gen β) is the youngest member of Generation Series. Each generation is sold separately, but every design is made to belong together – from the oldest generation to the newest.

Specifications

Specifications

Material: 100% cotton.
Other:

Size guide

Size guide

A soft and stretchy long-sleeved bodysuit for little ones, made from 100% cotton.
Snap buttons at the crotch make dressing and nappy changes easier.

• Comfortable regular fit.
• YKK snap buttons.

Delivery

Delivery

Generation Series is printed to order by us at our premises in Sweden. Production and delivery may take up to approximately 7 days depending on the model, size and current workload, although it is usually quicker.

We produce each item after it is ordered so we can offer a wider range without creating unnecessary stock – while you receive a freshly printed product.