Generation Series – Generation Alpha (2013-2024)

Something new, without needing an explanation

This is not a T-shirt trying to predict the future. It simply shows where someone belongs – here and now.

Generation Series is built around recognition between generations. When children, parents and grandparents each wear a T-shirt from the series, a connection appears naturally without needing to be put into words.

Generation Alpha

Generation Alpha (2013–2024) is the first generation to have grown up entirely with a digital everyday life, while still keeping one foot in the analogue world. A generation that is still taking shape, but is already part of the bigger picture.

The design is clean and consistent. A discreet GEN. A on the front and a clear back print featuring GENERATION ALPHA, the letter A and the years 2013–2024. No symbols that need interpreting. No message that needs emphasising.

A T-shirt for everyday life, play and belonging – and for connecting with the rest of the series.

Part of Generation Series

Generation Alpha (Gen A) is one of eight T-shirts in Generation Series. Each generation is sold separately, but every design is made to work together – whether worn at the same time or individually.

Specifications

Specifications

Material: 100% pre-shrunk, ring-spun and combed organic cotton
Other:

Size guide

Size guide

See the size guide among the product images for measurements and fit.

Measurements are usually shown as:

A: chest width / armpit to armpit
B: length from neck/collar down

We recommend comparing the measurements with a T-shirt at home that already fits well.

Unisex/adult T-shirt
Crew-neck model with short sleeves and a regular fit. Made from 100% pre-shrunk, ring-spun and combed cotton. Tubular construction with a narrow ribbed collar. Durable fabric with a soft and smooth surface.

Women’s T-shirt
Organic crew-neck T-shirt made from pre-shrunk, ring-spun and combed organic cotton with side seams and a soft, comfortable feel. Regular fit.

Kids’ T-shirt
Crew-neck children’s model with a regular fit, designed for everyday wear and play. Made from pre-shrunk, ring-spun and combed cotton for durability and comfort. Double-layer crew neck with 1×1 rib and elastane for improved shape retention. Reinforced with neck tape and double stitching at the hem and sleeve cuffs.

Delivery

Delivery

Generation Series is printed to order by us at our premises here in Sweden.

Production and delivery may take up to approximately 7 days depending on the model, size and current workload, but is usually faster.

We print each product after the order is placed so we can offer more designs and sizes without producing unnecessary stock, while you receive a freshly printed T-shirt.