A generation that built the future

This is not a T-shirt trying to explain who you are. It simply shows it – to those who notice.

Generation Series was created to represent belonging. Not through grand gestures, but through recognition. When a parent, child or grandchild wears a shirt from the series, something quiet but meaningful happens: a connection between generations, without the need to say it out loud.

It is a T-shirt made for everyday life, but one that can also spark conversations. Not because it demands attention – but because people recognise what it represents.

Baby Boomers

Baby Boomers, often referred to as Generation B, represent an era shaped by rebuilding, optimism about the future and responsibility. A generation that grew up through change and carried much of the development that followed.

The design is clean and direct. A discreet GEN. B on the front and a clear generational designation on the back – without decoration and without irony. Just like the generation itself.

This is a shirt for someone who has been around for a while. Someone who does not need to explain their role, but who remains a natural part of the bigger picture.

Part of Generation Series

Baby Boomers (Gen B) is one of eight T-shirts in Generation Series. Each generation is sold separately, but every design has been created to work together with the others – whether worn side by side or individually.

A series that connects generations without reducing them to stereotypes.

Specifications

Specifications

Material: 100% pre-shrunk, ring-spun and combed organic cotton
Other:

Size guide

Size guide

See the size guide among the product images for measurements and fit.

Measurements are usually shown as:

A: chest width / armpit to armpit
B: length from neck/collar down

We recommend comparing the measurements with a T-shirt at home that already fits well.

Unisex/adult T-shirt
Crew-neck model with short sleeves and a regular fit. Made from 100% pre-shrunk, ring-spun and combed cotton. Tubular construction with a narrow ribbed collar. Durable fabric with a soft and smooth surface.

Women’s T-shirt
Organic crew-neck T-shirt made from pre-shrunk, ring-spun and combed organic cotton with side seams and a soft, comfortable feel. Regular fit.

Kids’ T-shirt
Crew-neck children’s model with a regular fit, designed for everyday wear and play. Made from pre-shrunk, ring-spun and combed cotton for durability and comfort. Double-layer crew neck with 1×1 rib and elastane for improved shape retention. Reinforced with neck tape and double stitching at the hem and sleeve cuffs.

Delivery

Delivery

Generation Series is printed to order by us at our premises here in Sweden.

Production and delivery may take up to approximately 7 days depending on the model, size and current workload, but is usually faster.

We print each product after the order is placed so we can offer more designs and sizes without producing unnecessary stock, while you receive a freshly printed T-shirt.